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Rodrigo Fernandes' Portfolio


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Rodrigo Fernandes' Portfolio


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What is it about the Octavia?


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What is it about the Octavia?


Online films for the Skoda Octavia

What makes the Octavia one of the most popular cars in Europe?
We answered this question with even more questions in the following global campaign for Skoda.

 
 

The films led users to the Skoda site where they could find the answers to the intriguing questions.

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McDonald's Everyone Saves for Something


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McDonald's Everyone Saves for Something


A campaign platform for McDonald's

'Everyone saves for something' is a campaign platform developed to be used in all communication for the McDonald's Value Menu.
This allowed client and agency to have a truly integrated approach across a variety of touch points. From ambient media such as the campaign right below, to digital, to TV commercials.

 
 

Wrapped items were listed on the country's biggest online auction site.

 

TV commercials were developed under the same platform.

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Amnesty Slow Download Films


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Amnesty Slow Download Films


An online stunt for Amnesty International

Using YouTube as a tool to help Amnesty call attention to still one of the most important issues of our time.

 
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Volkswagen Caddy Maxi


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Volkswagen Caddy Maxi


Poster and print campaign for Volkswagen

Optical illusions helping explain the main attributes of the VW Caddy Maxi.

 
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McDonald's Mysteries


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McDonald's Mysteries


An integrated campaign for McDonald's

There are some absurd myths out there about McDonald's. The client needed an image campaign to reassure the public about the absolute quality of its food and ingredients. We felt that the best way to start changing people's perception would be let them experience the process with their own eyes. So 'The Open Door Days' was born, and to promote this event we developed the following campaign:

 

First we produced a single-page ad/poster, which invited people to the Open Doors Days.

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In addition, we created three motifs about one specific ingredient each time. On the first page we portray the supposed 'mystery',
followed by the true fact right on the next page.

 
 

Continuing on the "Mystery" theme, we created a fun website, where visitors would be required to solve riddles in order to find the truth behind different doors within the site.

Website no longer available

Website no longer available

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Universal Declaration of Human Rights


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Universal Declaration of Human Rights


Outdoor campaign for Amnesty International

60 years of the Universal Declaration of Human Rights.

 
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Man Pees Crystals


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Man Pees Crystals


A viral film created for the Cristal Festival

We wanted to give a vintage mockumentary look to this film, and having 'zero' budget definitely helped us achieve that goal.
 The film took the main prize in the viral competition promoted by the festival.

 
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The new Skoda Fabia


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The new Skoda Fabia


Launch film for the new Skoda Fabia

The completely redesigned Fabia was launched across Europe, stealing attention wherever it went.

 
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McDonald's The 'M' Sandwich


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McDonald's The 'M' Sandwich


A classic print for McDonald's

The 'M' sandwich was developed as a gourmet item for the burger chain. Priced above the regular products, it only used prime ingredients. 

 
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Amnesty Darfur Rapes


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Amnesty Darfur Rapes


A social experiment and outdoor campaign

Helping Amnesty to raise awareness and gather attention to one of the worst atrocities in human history. 

 
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Pepsi's Aqua+ Active


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Pepsi's Aqua+ Active


ATL campaign for Pepsi's Aqua+ Active

A flavoured water, powered with guaraná.

 
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